I have made myself a simple enough pillar. (gif below)
The issue I am having is with the UV. I have tried unwrapping faces separately, in various groups and, as you see it in the gif, one side of the pillar at a time.
The issue is that whilst the more compact faces look amazing with the texture, the larger areas look stretched out.
How do I make all areas of the UV map work, so that the texture doesn't stretch?
Idealy I'd like to be able to slap a tileable texture on the bake map in PS and it all look amazing in world (this is for sl)