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I am using blender 2.66. I have added a text object and then selected the Object tab in the properties window, went up to the bottom and the used object color picker to choose a color.

But even after choosing a color, when I render the scene as image the color does not seem to be applied to the text object. Is there anything I am missing?

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Try creating a material.

Blender internal:

  1. Create a material in Properties > Materials panel:

    > Add new

  2. To simply add some color, you probably want to set the Diffuse color instead of the object color:

    in the Diffuse panel

Object color only affects the render when enabled in Material > Options:

Object color

Object color is used to add some color variance per object without adding new materials.

Cycles:

AFAIK, Object color is not used at all in cycles.

Render:

To give an object a color in the render for cycles:

  1. Create a new material in the Materials panel by pressing Add new:

    > Add new

    This will automatically add a Diffuse shader.

  2. Adjust the Color input of the diffuse shader:

    enter image description here

Viewport:

To give the object a color in the 3D view set the Viewport color in Properties > Materials > Settings > Viewport color:

enter image description here

Note that the Viewport color is separate from the colors defined in the material which will appear when rendered. (It will only affect the 3D view)

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