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I want my model's texture to look like this one in the 3D View:

enter image description here

But even when my UV matches those colors, my model looks like this:

enter image description here

Does anyone know why my model looks like this? Because my model looks brighter or with less contrast than the first image in this post.

Thank you!

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I take it that you are using the material preview mode? This is occurring because the material preview mode still applies lighting to your model albeit not much. When the light strikes the darker and lighter areas of the texture, it uniformly brightens them all since there is no geometry/normal map etc. to cause the shadows to be emphasized or maintained.

Try increasing the material roughness and reducing the material specular properties if you want to minimize the effects of lighting.

Just for fun, take a sphere and set roughness to 0 and metallic to 1 in the Material Preview mode. This is what you'll see since Blender is using some lighting to light the model.

Material Preview demo

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