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After I have found this website http://www.desainew.com/2018/01/business-card-mockup-tutorial-in-blender.html it was quite easy for me to generate something similar with my own business card design.

However, it is quite flat. And it would be really cool to have something more like this:

reference embossed business card

Is it possible to give the a plane with a texture such a "pressed effect"?

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  • $\begingroup$ If you are going to work with textures,I suggest using a normal map or a bump map. $\endgroup$ – Shams El-Deen May 29 '18 at 12:05
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There are many ways to do this.

  • The low poly approach:

Using an image as texture to control the displacement you can connect the texture to the Hieght socket of a Vector>Bump node, and plug that to the Normal socket of the shader you are using for the card.

enter image description here

This will create a bump map, faking some relief and shading the object using the existing lights in the scene.

Alternatively, you can use the texture and plug it to the displacement socket of the Material output. Fine tuning amount of displacement can be done with a Converter>Math node.

enter image description here

Note that with both of these node setups you will be creating the illusion of displacement without adding any geometry. But if you look at the card from a side it will look like the flat plane it is.

  • High poly approach

To get real 3D displacement, enable the experimental Feature Set, and set the displacement for the material to True or Both.

enter image description here

Then subdivide the original mesh so that you have denser geometry.

enter image description here

Another alternative is to use a displace modifier that uses the texture to displace the geometry of the card.

enter image description here

Note that the last two techniques require more geometry, to get a smoothh result requires the object to have more vertices.

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    $\begingroup$ Cycles adaptive subdivision if worth mention, since we are still rendering and using true displacement. $\endgroup$ – Leander May 29 '18 at 19:50
  • $\begingroup$ @Leander feel free to edit. $\endgroup$ – user1853 May 29 '18 at 20:08
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Another way is to add Text, knife-project it onto the card and extrude it. You may also bevel it. And bump mapping requires a greyscale height map.

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    $\begingroup$ with bump mapping you can literally have 8 vertices for a business card... I don't think extrusion is a good alternative for that... $\endgroup$ – bstnhnsl May 29 '18 at 11:54

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